Income from selling masks in the first half of the

2022-08-02
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Huang Bo shares in diaper company to be listed: in the first half of the year, the income from selling masks exceeded 100 million. At present, masks are out of production. Release date: Source: Beijing News recently, Hangzhou reliable care products Co., Ltd. (hereinafter referred to as reliable care) updated its prospectus and planned to be listed on the growth enterprise market of Shenzhen Stock Exchange. It plans to raise 788million yuan

the founder of reliable care is jinliwei, who is praised by the media as "the godfather of Chinese adult diapers". In terms of performance, the net profit of the company has increased year by year in recent years. However, the market also has many doubts about its IPO application

for example, before the IPO declaration, the shareholder structure of reliable care changed greatly, cherry star and gracious star withdrew, and actor Huang Bo quietly took shares. In addition, there are many risks in reliable nursing, such as the company's main customers are shareholders' customers, product quality control and product safety problems

in the first half of the year, the income from selling masks exceeded 100 million. At present, masks have been discontinued.

since its establishment in 2001, reliable nursing has focused on the design, R & D, production and sales of disposable hygiene products. The company's main products include baby care products, adult incontinence products and pet hygiene products

the controlling shareholder of reliable care is jinliwei, and the actual controllers are jinliwei and Bao Jia, who are husband and wife. Before this offering, jinliwei and Bao Jia jointly controlled 84.50% of the voting rights of reliable care

jinliwei was born in November, 1970. He was praised as "the godfather of Chinese adult diapers" by the media. He is studying EMBA at Changjiang business school. From 1999 to 2006, jinliwei served as the general manager of Lin'an overseas Chinese automobile maintenance Co., Ltd; In 2001, he founded Hangzhou overseas Chinese Paper Industry Co., Ltd., later renamed Hangzhou reliable care products Co., Ltd., and served as the chairman and general manager of the company

at the end of January 2020, the epidemic of COVID-19 spread to the whole country. Although reliable nursing is one of the first batch of enterprises to return to work in Hangzhou, due to the rapid growth of the demand for masks and the amount of quality control and inspection that can be used in the production of this experiment, the demand for melt blown cloth, the core raw material for the production of masks, has exploded, resulting in the limited production capacity of non-woven fabrics, one of the main raw materials used in reliable nursing products, in a short period of time, and the market is in short supply, There has been an increase in prices, which has had an impact on the cost of reliable care

however, the production of masks also presents opportunities for reliable care

reliable nursing rapidly became the first batch of provincial key civilian mask and key material manufacturers in Zhejiang Province by using its own production environment for producing health care products and purchasing mask production lines. Later, it obtained the production license for medical masks, expanded the utilization of materials to a higher level and brought more value, not only obtaining a certain sales income, Moreover, the application scenarios of reliable brands in medical grade health care products have been expanded

in addition, the phenomenon that anti epidemic medical workers use adult diapers to prolong the use time of protective clothing often occurs in the report of the epidemic, which has played a good publicity effect for the cognition and promotion of adult diapers, and is also conducive to the further development of the main brand business of reliable nursing

in the first half of this year, the sales amount of reliable nursing masks was 153.0101 million, achieving a gross profit of 108.6847 million, accounting for 42.63% of the total gross profit of the company's main business in the current period

from the prospectus, the gross profit rate of reliable nursing mask business is slightly higher than that of some A-share listed companies engaged in mask business

at present, with the development of the global epidemic, the supply of masks is becoming more and more sufficient. Reliable nursing has suspended the production of masks since june2020. The profitability of mask business in the future is uncertain

the customer concentration is high, and the product has caused consumer allergy

from 2017 to 2019 and the first half of 2020, the operating revenue of reliable care was 786.9378 million, 906.2415 million, 1173.7263 million and 799.2721 million respectively; The net profits attributable to the owners of the parent company were 41.8574 million, 59.6818 million, 87.4509 million and 131.3327 million respectively; The asset liability ratio (consolidated) is 50.63%, 46.24%, 57.27% and 55.76% respectively

shell finance has noticed that the concentration of customers with reliable care is high

during the reporting period, the sales of the top five reliable nursing customers accounted for 72.52%, 69.76%, 68.56% and 62.77% of the current operating revenue respectively

reliable nursing believes that this "conforms to the general characteristics of ODM OEM industry" and that "the concentration of the company's customers is relatively high, mainly because the company focuses on the continuous and stable cooperation with large brands in the ODM business field, and the sales amount to single brand customers is large; in addition, the company has limited production capacity, and in order to maintain the continuous and stable cooperation with ODM customers, it can only give priority to meeting large strategic customers in production."

in each period of the reporting period, the gross profit margin of the main business of overseas sales of reliable nursing was 30.38%, 25.8%, 26.36% and 38.43% respectively. In the first half of this year, its overseas sales gross profit margin increased significantly. For this, reliable nursing explained that "the main reason is that it sold mask products to overseas dealers during the epidemic."

in the same period, the gross profit margin of its domestic sales was 25.92%, 24.71%, 26.69% and 25.67% respectively

shell finance has noticed that the products with reliable care have had safety and quality problems

according to the prospectus, during the reporting period, there were two cases of medical compensation due to allergy in reliable Nursing (total compensation 1986); During the reporting period, the amount of goods returned and exchanged due to quality problems of reliable nursing was 1717300, 1384800, 799400 and 537500 respectively; During the reporting period, reliable nursing and its holding subsidiary Lin'an Jiarong received 26 consumer complaints due to advertising, including 25 reliable nursing and 1 Lin'an Jiarong; Reliable welfare received 19 consumer complaints due to advertising and 1 consumer complaint due to product packaging

before the IPO application, the shareholder structure changed. Huang Bo is one of the new shareholders.

this IPO, reliable care plans to raise 788million yuan, which is planned to be used for smart factory construction projects, technology R & D center upgrading and construction projects, brand promotion projects and supplementary working capital

the prospectus shows that during the reporting period, the platform promotion fees for reliable care were mainly the promotion fees for tmall, Taobao and jd.com platforms

from 2017 to 2019 and the first half of 2020, the promotion fees for reliable care on tmall and Taobao platforms were 9.689 million, 8.5901 million, 13.0814 million and 7.4603 million respectively; In the same period, the most important and longest failure of the sensor for the promotion of reliable nursing on JD platform was the overload of experimental force, which was 1835800, 6876000, 11569600 and 6220800 respectively

it is worth noting that before the IPO declaration, some shareholders with reliable care transferred their equity. From February to March 2020, the price of some reliable nursing shares transferred by cherry star and gracious star was 7.3569/share, and the overall valuation of reliable nursing corresponding to the exit price was 1.5 billion

in this transfer before IPO application, cherry star and gracious star transferred a total of 16320802 shares of the issuer, with a total transfer amount of 120070500; The cost for cherry star and gracious star to initially acquire this part of the issuer's equity in 2015 was 90.3628 million, which increased significantly compared with the two. In addition, from 2015 to 2020, reliable care has paid 3703 cash dividends to cherry star and gracious star Check whether the sensor has been hit during the recent experiment or keyboard operation; 220000 yuan

in the camp of reliable nursing shareholders, there is also the famous actor Huang Bo

on March 16, 2020, Hailin Bingli became one of the shareholders of reliable nursing through the transfer of shares from gracious star and cherry star

Hailin Bingli was founded on September 30, 2015, and obtained the private investment fund Filing Certificate on April 24, 2020 to complete the private fund filing

Ningbo Meishan free trade port Borui Investment Co., Ltd. is one of the partners of Hailin Bingli. Huang Bo is the major shareholder of Ningbo Meishan free trade port Borui Investment Co., Ltd., with a shareholding ratio of 80%

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