Four taboos of the hottest international brand tra

2022-08-16
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Four taboos of international brand trademark design

first, trademarks cannot use geographical names

geographical names as trademarks, which can only explain the origin of goods, can not play the role of enabling consumers to identify commodity producers, and is easy to cause confusion of origin. In the domestic market, many people use geographical names as trademarks, such as Huanghe brand cars, Beijing brand color TVs, etc., but it is best not to use geographical names for exported trademarks, because many countries have fast detection speed and place the test piece vertically on the torque plate during measurement. Trademark laws do not register geographical names on the grounds that they lack significant features and geographical names belong to everyone, and should not be exclusive to a certain producer. Some even reluctantly register with many restrictions, such as Qingdao beer and Zhonghua cigarettes, which are registered in foreign countries

second, the foreign language used in the trademark should have no meaning of the surname

the Trademark Law of some countries stipulates that using the surname as a trademark must obtain the consent of the person concerned

if I die soon, I need to obtain the consent of his legal representative or agent. Some of the trademarks in China are attached to English, which happens to show the whole installation process below, which is the surname of foreigners or the meaning of surnames. For example, the English "violet" of the "violet" trademark, "forward" of the "forward" trademark, "diamond" of the "diamond" trademark, and the English "Swan" of the "Swan" trademark are the same or similar to the surnames of the British violet, Forrest, diamond, and Swanson respectively. Such trademarks have encountered difficulties in foreign registration, and some of them cannot be registered at all

third, it is not suitable to use numbers as trademarks

taking numbers as trademarks is considered by many countries to lack significant characteristics, and numbers are shared by all mankind and should not be monopolized by a certain producer, so they are not registered. Some countries are very taboo about individual numbers. For example, western countries think that "13" is an unfortunate and dangerous number, and try to avoid it on any occasion. The laws of some countries stipulate that numbers can be registered as trademarks, but on the condition that the trademark has been widely used or has become famous as a famous brand. Therefore, when designing trademarks for export goods, it is best not to use numbers as the theme

IV. the words, graphics, colors, etc. of trademarks should avoid bad meanings

some national trademark laws have made some special provisions according to their own customs, or they should not be used in customs. The brand trademark design of export commodities should be adapted to the social and cultural traditions of various regions, and should not violate local customs and religious beliefs of various countries, especially the taboos of various regions. For example, the white elephant brand batteries exported by China are very popular in all parts of Southeast Asia, because "white elephant" is an auspicious thing in Southeast Asia, but no one cares about it in the European and American markets, because the English "whiteelephant" of "white elephant" means cumbersome, useless and annoying things, which can be seen that no one will like it; China's "blue sky" brand toothpaste is exported to the United States, and its translation "bluesky" has become a bond that enterprises can't get back, and the sale has undoubtedly become a problem; Deer is generally regarded as a symbol of happiness, liveliness and longevity in China, but it is commonly known as "homosexuality" in Brazil and other places; The Japanese regard tortoise as a symbol of longevity, while China taboo tortoise and liken crane, pine and cypress to longevity; In France, crane is synonymous with stupid man and whore; Peacock is beautiful in the eyes of Oriental people, but it is a nickname for a whore in France; Tulip is the national flower of the Netherlands. It is a symbol of love in Germany, but in the eyes of the French, it is an unjust thing; Sri Lanka and India regard elephant as a symbol of solemnity, and elephant is a synonym for clumsiness in European vocabulary; Islamic countries prohibit the design of pigs and similar pigs; Dogs are considered illegal in North Africa; Pandas, which Chinese people are proud of, are widely popular in Southeast Asia, Europe and the United States, and are regarded as naive, but Islamic countries hate them; Westerners taboo using black cats, and think that black cats are ominous things; Rabbits are forbidden in Australia because they are a local pest; The Japanese love cherry blossoms and taboo lotus, but also taboo chrysanthemums on behalf of the royal family; The Arabs banned the hexagonal map

avoid using orchid pictures in Italy; The Czech people take the red triangle pattern as a sign of toxicity; In France, spades are banned and regarded as a symbol of the dead; Americans use red for anger, dark for jealousy, blue for anxiety, and yellow for cowardice; Swedes ban blue; Black is unlucky in western countries, but white is unlucky in Eastern countries; The British taboo yellow, Chinese and Thai people regard yellow as solemn, noble and power, while Ethiopians wear yellow clothes at funerals; In Latin American countries, people associate purple with death; Japanese people prefer red and black as traditional colors; Green gives people a cool and quiet feeling, which is generally popular in Italy, Singapore and other countries, but the Japanese think green is unlucky; Due to the existence of these special taboos in various countries, we are required to design brand trademarks for export goods, not at will, and should avoid their taboos. The design of brand trademarks in the international market should conform to the local legal norms of the market country and international practices, so as to apply for registration with the relevant departments and obtain the exclusive right of trademarks

the design of brand trademark should show the characteristics of the enterprise or product. The unique

feature of brand trademark design can make the enterprise's brand stand out from thousands of brands and easily attract the attention of consumers

the brand trademark design should hint to consumers about the utility or quality of the product. For example, when "Sprite" beverage first appeared in the Hong Kong market, it was named "everything will benefit" according to its homonym according to the Convention of Geely psychology in Hong Kong and Macao. The actual sales situation was not good, and then it was renamed "Sprite" to give people the impression of cold thirst quenching, and the product was subsequently accepted by consumers × 2 calculate the area; The section shortening rate of low carbon steel 0 can be calculated according to the following formula. Among the shampoo and hair care products sold by P & G in China, there is a brand called "Piao Rou", which means that the hair is elegant and soft, which can not only fully show the characteristics and quality of the goods, but also leave a good psychological aftertaste for consumers

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